Street Wear SS 26 Collection
WEAR THE
STREETS
Fresh fits for the streets. Designed for the city, made for you.
IDENTITY
IN
MOTION
The first issue — where fashion meets self-expression
Welcome to the first issue of our urban streetwear magazine, where fashion meets identity and self-expression. This issue celebrates individuality, creativity and the influence of street culture on modern style. Our aim is to represent a diverse youth audience aged 16–25 who use clothing as a way to communicate personality and confidence. Inside, you will find bold photography, trend features and exclusive insights into the inspirations behind contemporary streetwear. We have carefully designed this magazine to reflect the values of originality and authenticity that define the genre. We hope this issue inspires you to experiment with fashion and express your own unique style.
Our urban streetwear magazine will target a young, style-conscious audience aged 16–25 who are interested in contemporary fashion, music culture and self-expression. As an A Level Media student following the Eduqas specification, I aim to show my understanding of how media products use conventions, representation and audience positioning to communicate meaning. My magazine will follow the codes and conventions of the streetwear genre, including bold typography, high-quality photography and a modern layout inspired by magazines such as Hypebeast and Complex.
The purpose of my magazine is to represent youth culture in an authentic but aspirational way, showing diversity and individuality within modern street fashion. I plan to use close-up and mid-shot photography to highlight clothing details and identity, while using a consistent colour palette to create a recognisable brand style. My cover lines will focus on themes such as sneaker culture, creativity and the influence of music on fashion, reflecting key ideas within the streetwear community.
Through this project I aim to demonstrate my ability to plan, design and produce a media product that appeals to a clearly defined audience. I will apply media theory such as representation and audience appeal to ensure my magazine communicates effectively and reflects contemporary urban culture.
Street Identity
Urban Youth
NIGHT
MOVES
When the sun goes down, the fits go up. Our latest drop is all about looking clean after dark — whether you're heading out or just moving through the city.
Big fits, dark colours, quality you can feel. Every piece is made to look good and last — no matter where the night takes you.
THE STREET
IS YOUR STAGE
Spring / Summer 2026
The Collection
Classic
Overshirt
A go-to piece for any outfit. Wear it over a hoodie or a tee — it works either way. Loads of pockets, great fit, built to last.
Cargo
Pants
Six pockets, comfortable fit, easy to move in. These go with everything — trainers, boots, you name it.
Street
Hoodie
A clean, comfortable hoodie that fits just right. Deep hood, zipped pocket, soft inside. Simple and sharp.
Graphic
Tee
Heavy cotton tee with the USW logo on the front and back. Oversized fit, stays looking fresh wash after wash.
Bomber
Jacket
A clean bomber that goes from day to night without trying. Warm enough for the cold, light enough for layering.
Snapback
Cap
USW logo embroidered on the front. Flat or curved brim — wear it how you like. The perfect finishing touch.
Wide Leg
Joggers
Relaxed wide-leg fit with an elasticated waist. Light, comfy and easy to style. A fresh look for everyday wear.
MORE THAN
CLOTHING
STYLE STARTS ON THE STREET
The best style doesn't come from a magazine. It comes from real people, real places, real life. That's what we're about.
MADE BY US, FOR US
This brand was created by young people who love fashion and live the culture. Every piece means something — because we made it for ourselves first.
EVERY DAY, ANY WEATHER
Dark colours that work in any weather. Fits that look good whether the sun's out or it's raining. Made for everyday life in the city.
BUILT FOR
THE YOUTH
Our urban streetwear magazine targets a young, style-conscious audience aged 16–25 who are interested in contemporary fashion, music culture and self-expression. We aim to represent youth culture in an authentic but aspirational way, showing diversity and individuality within modern street fashion. Close-up and mid-shot photography highlights clothing details and identity — real people, real streets, real style.
WHAT'S
MOVING
Inspired by Hypebeast & Complex
SNEAKER
CULTURE
Sneakers are no longer just footwear — they are the cornerstone of streetwear identity. From limited drops to vintage classics, the right pair completes any fit and communicates culture, taste and status within the urban community. Following the codes and conventions of the streetwear genre, our editorial approach mirrors the bold visual language of magazines such as Hypebeast and Complex.
Oversized
Everything
Baggy silhouettes dominate SS26. Boxy fits, dropped shoulders and wide legs — comfort and style locked in together. The looser the better.
Mono
Palettes
All-black or all-earth tones. A consistent colour palette creates a recognisable brand style and a strong visual statement on the street.
Graphic
Identity
Bold logo placement, raw prints and oversized graphics communicate personality. Your chest is your billboard — make it count.
Urban Street Wear is a brand built by young people who love fashion, love the streets, and love looking good. We make clothes for real life — not for runways.
We started this brand because we wanted clothes that actually fit our lifestyle. Good quality, clean designs, fair prices. Clothes you'll actually want to wear every day.
Our urban streetwear magazine will target a young, style-conscious audience aged 16–25 who are interested in contemporary fashion, music culture and self-expression. As an A Level Media student following the Eduqas specification, this project demonstrates an understanding of how media products use conventions, representation and audience positioning to communicate meaning.
The magazine follows the codes and conventions of the streetwear genre — bold typography, high-quality photography and a modern layout inspired by magazines such as Hypebeast and Complex. The purpose is to represent youth culture in an authentic but aspirational way, showing diversity and individuality within modern street fashion.
Media theory such as representation and audience appeal has been applied to ensure the magazine communicates effectively and reflects contemporary urban culture. Close-up and mid-shot photography highlights clothing details and identity, while a consistent colour palette creates a recognisable brand identity throughout every page.
Authentic representation of diverse young people aged 16–25 from British urban communities, shown in real locations and everyday environments.
Cover lines focus on sneaker culture, creativity and music's influence on fashion — key themes within the streetwear community that resonate with the target audience.
Bold typography, high-contrast photography, dark colour palettes and editorial layouts follow established streetwear magazine conventions inspired by Hypebeast and Complex.